Thought Leadership

We help to shine a light on thought leaders, innovators and first-to-market ideas. Whether that’s a startup with game-changing tech or global companies with the power to change the world for the better, we’re here to get your ideas and your experts out there.

An example of past work:

HarbourLoop is an award-winning campaign by multidisciplinary architecture and design studio Lead8 to transform the contours of Hong Kong’s waterfront into an iconic 23 kilometre active pathway.

The idea was to reconnect Hong Kong’s iconic Victoria Harbour for the benefit of pedestrians and zero emission users such as runners and cyclists. This tapped into the expertise of Lead8’s architects and urban planners, many of whom are leaders in sustainability and liveable cities.

To make an impact, we orchestrated a multifaceted campaign targeting the public, the Hong Kong Government, the industry and global media. The campaign was phased and started with public outreach to gauge interest, find residents willing to be ambassadors, and grow grassroots momentum.

The next step was to create highly engaging content from videos and animations, to capturing interviews and photography. Our PR activities and social media campaigns built global awareness and new client relationships.

HarbourLoop won the ‘Excellent Communications Design - Urban Space and Infrastructure Award’ at the German Design Council Awards 2018. It also sparked a wider public debate about pedestrian-friendly spaces in Hong Kong.

all good stories founder Kitty Parkes was the Head of PR & Communications at Lead8 and part of the original HarbourLoop team. (Image: Lead8)